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BCBG Max Azaria Spring 2010

12 September, 2009


So I'm making my first attempt at actively following the Fashion Week proceedings, starting off with BCBG Max Azaria, the husband and wife duo (I had no idea they were married) showcased a collection which is begging to be adapted onto the highstreet, lots of easy to wear, fun and youthful party dresses with lots of body con, sheer fabrics and shoulder detailing.

And yet it was kind of blah, nothing new or innovating, just a rehashing and tweaking of previous seasons trends.




I think I'm more interested in seeing how these looks are going to be translated onto the high street, I can already see the pink and white dresses in Topshop and ASOS. Hope the rest of fashion week is more interesting, or I can already see my self giving up on this before I started.